Guide to using Google Analytics
We all love Google Analytics. Numbers! Charts! Maps! It’s all good.
However, with so much information it can be difficult for the uninitated to orientate themselves around the site. Google have also recently renamed some of the menu options, making them a bit more cyptic. I’ve written an overview of the key areas a website manager will want to review for an overview of hits to their website.
It’s important to note that the date range you specify at the top right of this dashboard will dictate the date range all the information displayed applies to. So, if you choose to display data for the month of March, all reports you select subsequently will give figures from March.
To find out how visitors arrive at your site click ‘Acquisition’.
- The “keywords” option will allow you to see the terms people search for when they come through to your site.
- Referral Traffic will tell you about traffic coming via other sites that have linked to you – the more of these the better, as incoming links will boost your ranking and make you appear higher in search results.
- Direct Traffic refers to people who came specifically to your site by typing the address into their browser.
To access information for particular pages, click ‘Behaviour’ on the left and ‘Site Content’. This section shows which of the pages on your site is the most popular in terms of raw traffic, Landing Pages and Exit Pages. Landing pages means the first page a person sees when they visit your site. Most commonly it will be a site’s front page, but sometimes it is a piece of content that ranks particularly well in search results.